Cheeky Alice, the new fragrance from Vivienne Westwood is a feminine and provocative addition to the perfume counter. It is said to be the “older sister” of Naughty Alice, released last year.

A fresh and floral bouquet is at the heart of the fragrance. The delicacy of the lily of the valley subtly leads to a voluptuous and noble fragrance of fresh peony mixed with a touch of rose–the eternal symbol of womanhood, according to the company.

The bottle design resembles the flask of a magic potion. Its sensual line is adorned with a red bracelet around the bottle collar that fastens with two hearts symbolizing Alice’s magnetism and irresistibility. Retails for $98.00